Cookies & Tracking Technologies Notice

Cookie Policy March 2019

INTRODUCTION

Welcome to the Play Sports Group cookie policy. This policy applies to the Play Sports group of companies, which incorporates the separate legal entities Play Sports Network Limited and Play Sports Group Limited. Please note that the applicability of the information provided below in respect of our use of cookies will vary according to which platform you are accessing: details are provided below.

INFORMATION ABOUT OUR USE OF COOKIES

A cookie is a small file of letters and numbers which asks permission to be placed on your computer’s hard drive and which, once added, helps analyse web traffic or lets us know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
Like many companies, we also use tracking technologies to ensure you get the best from our services. In our mobile applications, we use SDKs, which are blocks of code that help us understand how you interact with our services and collect certain information about the device and network you use to access the application. SDKs may collect identifiers associated with your device or our apps.
The term cookie / cookies, where used in this policy, refers collectively to cookies and tracking technologies. By continuing to browse on our websites and platforms, you are agreeing to our use of cookies in accordance with this policy.
We use Google Analytics cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our websites and platforms in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better service by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer.
You can choose to accept or decline certain cookies. Declining cookies may prevent you from taking full advantage of the website or platform or accessing certain areas or services. You can find instructions on how to remove cookies using the links in the ‘changing your cookies’ section of this policy.

Our use of cookies

We use the following cookies:

• Strictly necessary cookies. These are cookies that are required for the operation of our websites or platforms. They include, for example, cookies that enable you to log into secure areas of our websites or platforms, use a shopping cart or make use of e-billing services, as well as cookies for system administration, to monitor traffic and prevent fraudulent activity, and to improve the security of the services.

• Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our websites and platforms when they are using them. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

• Functionality cookies. These are used to recognise you when you return to our websites or platforms. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

• Customisation cookies. We may use tracking technologies to deliver customised content and “first-party” marketing (marketing from the Play Sports group of companies) based on how you interact with our services.

• Targeting cookies. These cookies record your visit to our website or platforms, the pages you have visited and the links you have followed. We will use this information to make our services and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose, and pool this information with anonymised information provided to us by third parties.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below.