The Play Sports Network is the world’s largest cycling media company and community, reaching and engaging with more than 40.1 million hyper-engaged cycling fans and riders globally across our portfolio of road cycling, mountain biking, triathlon and e-mountain biking channels.
Every day of every week we deliver original content across multiple channels and languages, all presented by highly authentic and credible, accomplished former pros who have competed at the highest international levels, inspiring our audiences through their enthusiasm, humour and insight.
Our channels include the Global Cycling Network (GCN), the Global Mountain Bike Network (GMBN), the Global Triathlon Network (GTN), and the Electric Mountain Bike Network (EMBN); their tech- and racing focussed sister channels, GCN Tech, GMBN Tech and GCN Racing; and language localised GCN en Español, GCN Italia, GCN Japan and GCN auf Deutsch channels.
Whatever their focus, all our channels engage our passionate communities across multiple touch-points, allowing us to deliver our content to them wherever they are and however they want – with more than 2 billion views.
Meet The Management Team
Our team has a passion and a proven track record of developing leading specialist media brands, with expertise spanning commercial, technical and analytical fields. We have a vast experience in creating the most compelling content and building a truly engaged and valuable audience in specialist interest markets.
Founder and CEO
Simon Wear, Founder and CEO
A media executive with unrivalled experience, Simon has a track record of creating, reinventing and innovating in international cycling media and business. In 2012, he founded the Play Sports Network with the launch of its first, innovative digital video channel: the Global Cycling Network (GCN). Since then, Simon has built the Play Sports Network into a truly international business – with 200+ staff around the world – driving it to become the world’s largest cycling community, reaching and engaging with more than 40.1 million hyper-engaged riders globally, and delivered over 2 billion video views.
Mia Walter, Managing Director
Mia has over 20 years’ experience in entertainment, music and cycling media sectors, delivering growth through digital development. Mia leads the day-to-day management and the ongoing development of the Play Sports Network and its channels, and is YouTube Certified in Audience Development and Advanced Digital Rights.
Peter Stothard, Managing Director
With over 20 years of international marketing and media experience, Peter has a wealth of knowledge in specialist interest media and experiences – both on- and offline. In 2010 he worked closely with Simon Wear to launch SHIFT Active Media, the world's first international media and communications agency dedicated to cycling. At Play Sports Network, Peter is focused on developing and managing international channel partnerships and revenues, together with developing brand extensions and consumer revenue opportunities.
Javier Arias González
Chief Technology Officer
Javier Arias González, Chief Technology Officer
With more than 27 years of cutting-edge technology experience – with the previous 11 years at Google and YouTube – Javier joined Play Sports Network in 2018 to combine his passions of technology and cycling. Javier leads on apps and technology across Play Sports Network, driving the convergence of tech, content and cycling to evolve and elevate the experience of digital cycling media for our hyper-engaged audiences across the world.
Business Development Director
Tom Last, Business Development Director
A former professional road and international cyclo-cross racer, Tom (aka Lasty) originally joined Play Sports Network as a Marketing Assistant on GCN back in June 2013; Lasty also presented for GCN with highlights including suffering up climbs – all in the name of creating entertaining and informative videos. After the pain subsided, Tom went on to lead our Audience Development teams with the remit for building and binding our global community of fans. Since 2018, Tom’s role has been focused on driving the international development of Play Sports Network with channel launches across Spanish, Italian, Japanese and German, with more to follow.
Director of Audience
Marc Bearman, Partnerships Director
Marc has vast experience in sports marketing, having worked in senior roles at the major agencies, IMG and JMI, and in football, Olympic Games and Formula 1. He has managed the world’s biggest commercial sports partnerships at FIFA and with the London 2012 Organising Committee. As a professional athlete Marc was a member of the British Olympic Development Team and UK Sport World Class Performance Programme, representing his country at European, World Student and World Championships in triathlon. Later he held a Swiss Pro/Elite road cycling racing license, racing for the MTN cycling team.
Matt Fenton, Partnerships Director
Matt has over 20 years experience in publishing, digital media and key account management. He co-founded Factory Media Ltd via MBO/MBI, backed by VCT funding. Matt co-lead Factory from an initial 12 international specialist sport consumer magazine brands - achieving high growth through development, launch and multiple acquisitions - successfully transitioning the business to 24 mass-reach, digital only brands across online, mobile, TV and social. The business was successfully sold on behalf of investors in February 2012. Matt remained as part of the Senior Management team with P&L responsibility for the Board sports and Cycling portfolio, leading the pan-European sales and content teams based in offices in UK, Germany and France.
Over recent years Matt has led commercial partnerships for brands like adidas, Nike, Vans, XBOX and O2.
Mike Faxholm, Commercial Director
Mike has over 14 years of experience in the technology and advertising industries working in a variety of business development roles with UK broadcasters, including 6 ½ years at ITV. Before joining Play Sports Network Mike was the European VP of a VC-backed ad-tech startup for over 2 years. He is also a passionate cyclist and has 10 years experience running a cycle distribution and custom-bike-building business.
Director of Road Cycling
Simon Richardson, Director of Road Cycling
GCN's Director of Road Cycling is another ex-professional cyclist and firm favourite with our fans. Simon has probably clocked up more miles on a bike since retiring than while riding as a pro, but has an admirable talent for riding and being able to deliver a script at the same time. He is also fantastic at working with our brand partners to ensure we deliver great branded content time after time, and delivering it in a way that the audience love to watch.
Director of Racing
Dan Lloyd, Director of Racing
Ex professional cyclist with the Cervélo Test Team, Dan has been with Play Sports Network from the very beginning, though he'd thank you not to go back and watch his early videos. Dan brings a wealth of knowledge and experience from his time as a pro, along with a healthy dose of wry humour that makes him a firm favourite with our audience. As Director of Racing Dan has been instrumental in taking GCN's coverage of pro cycling to the next level.
All our presenters are highly credible, accomplished former professional riders who have competed at the highest international levels. Together with our team of passionate and innovative creators we deliver our audiences the best quality content in a very distinct, engaging style. Ultimately, we tell stories and, by putting our community and content at the heart of everything we do, we've build up a network of cycling fans who watch our videos over 100 million times every month.