Omar joined Play Sports Network in 2019 following careers across engineering and management consulting, with a view to help guide the company through a key growth period. His experience in business transformation coupled with his love for sports has him overseeing Strategy and Insights across the company; working cross-functionally to establish specific plans, deliverables, and measurable objectives in order to drive progress and achieve our desired direction. Omar leads Data & Insight, the Commercial team, eCommerce operations, and Rights management.