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Audience Development Director

As Audience Development Director, you will lead our talented audience development team to create, deliver and implement our audience development strategy across PSN channels and platforms. In this role you will work across our teams to refine and improve our social media content on our existing platforms (Instagram, YouTube, Twitter, and Facebook) and develop strategies for new platforms. You will collaborate with the business development, content, design, research and digital teams across key projects such as new channel launches, new platforms, and new products.

The Role:

  • Grow our audience. We’re an ambitious business with plans for growth and expansion. Your role is to ensure that we’re growing our audience and our video views globally and across all social channels. 
  • Manage and lead the Audience Development team. Directly manage the Head of Growth (Road & Tri) and Head of Growth (Off-Road). You will coach, mentor and develop team members at all levels.
  • Strategise and plan growth tactics for our social media platforms. You’ll understand underlying trends across platforms, and how to utilise these to grow our audiences. 
  • Implement best practices for everything related to our social media accounts; from Content ID on YouTube to video tags on Facebook. 
  • Strategic thinking and analysis. Alongside the Business Development and Insight team, you’ll analyse market opportunities to deliver audience growth and to identify markets with the best opportunities. 
  • Develop relationships on all social media platforms. Key relationships include: Google/YouTube, Facebook/Instagram, Snapchat, Twitter

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