Two Divisions One Passion

About Play Sports Group

The Play Sports Group (PSG) encompasses the Play Sports Network and SHIFT Active Media, the award winning full-service marketing and communications agency dedicated to the cycling and tri-sports industries.
Play Sports Network is the world’s largest digital sports media company focused solely on cycling and tri-sports. Combining a deep love of the sport with peerless expertise in video and digital distribution, PSN has built a leadership position in the market, with 45m monthly video views to 4.3m subscribers amongst the 8m social followers of its channels that include Global Cycling Network (GCN), Global Mountain Bike Network (GMBN) and Global Triathlon Network (GTN), along with the first four of a growing number of non-English language channels, GCN en Español, GCN Italia, GCN Japan and GCN auf Deutsch.
Headquartered in Bath, England, PSG also includes the award-winning cycling full-service media and communications agency, SHIFT Active Media – the #1 global buyer of cycling media – who work alongside some of the world's biggest, most high-profile brands in the cycling world.
Play Sports Group is a subsidiary of Discovery Inc., the global leader in real world entertainment.